The world’s biggest soda maker, Coca Cola, is now buying a 16.7 percent stake in Monster Beverage for $2.15 billion.
The big progress on the energy drink marked has made Coca Cola interested in Monster Beverage. But even though the energy drink industry has enjoyed growth in the recent years they are still subject of criticism, because of the high caffeine levels in their products. Also the marketing tactics has been criticized a lot the latest years. Monster Beverage says over and over again that their drinks are safe and that there are no issues whatsoever.
When the deal is done between Coca Cola and Monster Beverage, they will swap some of their drinks to better match their portfolios. It sounds like a good deal for both of the companies who both are looking forward to start up the partnership.
The transaction is expected to close later this year or in early 2015.