Pinterest is smart if you want to find new ideas or inspiration, but now Google wants to compete with Pinterest.
Inside of Googles image search you´ll soon find a new feature called “style ideas” that aims to deliver sartorial inspiration. The feature is available in the Google app for Android and on the mobile web.
Now, as you´re browsing fashion product images, Image Search will “surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life,” Google Associate Product Manager Julia Enthoven wrote in a blog post.
With this new feature, “you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing,” Enthoven wrote. “Or if running gear is more your speed, no sweat—workout ensemble ideas are just a tap away.”
When you’re searching for specific apparel products, Google will also now display an expanded carousel of “similar items”. This is a smart way to find something that looks like expensive budget-busting stuff, but with a more affordable price tag.
“Whether you’re researching shorts and sneakers or checking out sunglasses and handbags, you’ll be able to find product offerings that may suit your tastes,” Enthoven wrote. “Uncovering a bargain option without sacrificing style is now accessible right from Image Search.”